If you have surfed the net in search of logo designers, you have probably noticed some companies that show numerous almost-identical designs. These companies will print your name in a standard font, add a swoosh or other standard device, and for a small fee, Voila! Your logo is ready. The result is a logo indistinguishable from many others in the marketplace. You get what you pay for. A logo for a Cuban restaurant should not resemble one for a financial information service. One should say 'lively' while the other should say 'solid'. Your logo represents your company to the public, and they are quick to judge your professionalism based on your public image.
What is a logo worth to you?
If you happen to be IBM or Coca-Cola, your logo may be worth a million dollars. If you are a small jazz club, it may be worth only a few hundred.
Only you know your business well enough to put a value on your public image. Are you a well-established business or a start-up? Where do you advertise? What distinguishes your business from others in the field?
What is a logo worth to us?
Most 'devices' have intrinsic value. Think of The Prudential's "rock" or Mick Jagger's "lips". Although hard to pin a dollar amount on, this value cannot be discounted. On the other hand, value also results from the time and effort expended in creating and refining a finished product. Though not as hard to judge as intrinsic value, the amount of work involved is sometimes hard to predict at the outset.
For these reasons, we do not quote prices until these issues have been discussed in consultation with you. Of course, initial consultation is free.
How we work
We are experienced in graphic design for both the Web and print media. Most of our business is conducted directly over the Web. You are able to view the work in process on a personal web page or by e-mail and provide feedback via e-mail or phone. If you need work done in print media, we will work with your printer in order to provide the files needed to do the job.
